Supporting the organization’s strategic direction, our VP for sales and marketing focuses on driving efficiency, fostering collaboration, and strengthening client partnerships.
His leadership plays a vital role in aligning our teams with the company’s mission of delivering world-class magnet solutions.
Keving Cheng leads Hangzhou Xinhui Machine Co. with a vision to combine innovation and precision in magnet technology. Under his direction, the company has expanded its global footprint while maintaining rigorous ISO-level quality and research excellence.
David Li heads the engineering division at Hangzhou Xinhui, driving the development of customized magnet solutions tailored to advanced industrial demands. He oversees R&D, design, and manufacturing integration to ensure high performance, efficiency, and consistent quality.
Fully compliant with REACH, RoHS, and CE regulations — safe, sustainable, and ready for international markets.
All facilities meet ISO 9001 & 14001 standards, as well as IATF 16949:2016
In-house labs, batch traceability, and third party audits secure performance and reliability
Our magnets are engineered to maintain magnetic strength, thermal stability, and performance over extended life cycles
Regular process audits, R&D investment, and customer feedback loops ensure we stay ahead of industry benchmarks.
